Oct 6, 2011

SPB is excited to announce the addition of Mate Steinforth to the Roster!




Sharpening his eye (and wit) at Juan de la Mata (Madrid), Psyop (NYC) and SEHSUCHT (Berlin), Mate’s work as a CG Designer/Director is as artistically innovative as it is technically perfect.
Mate’s unique style combines different graphic elements from different mediums to create the most original visual experience.

Disturbingly quiet, Ladybug makes a big entrance




If you have seen Buick’s latest spot, you might have noticed a very cute passenger sitting next to the driver. Although some might think it is real, this ladybug was fully animated in CG by Pascal Blais Studio. Working hand in hand with agency Olabuenaga Chemistri from Mexico and Santos Films, our tiny friend is a hyper-realistic model that was carefully tracked to resemble the real motion of live ones. Textures and extraordinary natural lighting was achieved by the use of HDR.